On March 26, Beijing time, in the context of Nike, Adi and other foreign sports brands, there were crazy solutions after the cotton cotton, and the domestic brand Li Ning shot. On the 26th, the official Xuan signed the first line of artists Xiao Wan for the global spokesperson, causing general Pay attention, this may also be the first step in Li Ning to expand the commercial layout, and the big probability will be taken to Nike, and the traffic gap left after Adud is over.
Nike announced that Xinjiang cotton has so far, Xinjiang Star Zhou Qi has clearly remembacted, according to domestic first-line media people, the remaining CBA stars will also handle good and Nike contract in the next few times. In the future, I hope that these CBA top players can wear Chinese shoes, with domestic boots to gallop the court.
For the domestic sports community, Li Ning’s shot may be a signal. It is necessary to know the equipment including Chinese men’s football, Chinese men’s basketball team, and all age carriers, never provide, this time Nike has no morality to resist Xinjiang cotton caused by crazy solutions It is expected that China’s domestic market will be affected, and Li Ning is expected to take over its business.
In the domestic basketball, the big platform is the first big platform, naturally the professional basketball league CBA, in fact, Li Ning has always been the official sponsor partner of the CBA League since 2010, but Li Ning did not sign the top basketball star in China, such as Yi Jianlian, Guo Allen and others have been signed by Nike. Previously, Chao Town, Liaoning Chao Town, was also taken by Nike. Li Ning did not
According to incomplete statistics, the CBA players signed in the Nike stage mainly include Yi Jianlian, Guo Allen, Shu Shuo, Zhao Rui, Ding Yanwu, Xu Ji, Hu Mingxuan, Zhang Tanglin, Zhou Qi, Wang Zhelin and other well-known players. These players, such as Yi Jianlian, Guo Allen is the character of the CBA All-Star Ticketing. It is also very popular in the CBA game, and the rest of the players will know the fans who are familiar with domestic basketball.
This means that Li Ning only can win the future signature of the player, is a development of sports shoes. Yao Ming, the chairman of the Basketball Association, once, even if the competition of the CBA league is not even as a few leagues in Africa, but the CBA can represent our Chinese culture, considering this, Li Ning as long as you can successfully sign the top player, expected to build Ball shoes cultures belonging to Chinese basketball, breaking Nike’s monopoly.
