Recently, Swedish clothing brand H & M did not believe in some so-called reports without investigating, and announced that it is forbidden to cooperate with Xinjiang’s clothing factory and cancel the purchase of products. After the announcement, the strong dissatisfaction of Chinese consumers was triggered, and the official media group voice, “People’s Daily” commented: “Although the Chinese market is large, but do not welcome any malicious hood; national interest is above everything,” Eat “is destined wishful thinking.”
“People’s Daily” said that the voices of the masses, a time, and the stars who have cooperative relations with the brand have announced that they are really fun. Subsequently, international sportswear brand Nike and Adidas were also exposed to publish speech cutting with cotton in Xinjiang two years ago. This has to be said that these large factory public relations strength are strong, two years ago, full of mouth, now there is no one thing. Of course, this is also related to the current situation.
After Nike was exposed, the domestic athlete’s fastest response was Zhou Qi, on the evening of 24, Zhou Qi forwarded Xinjiang cotton declaration, and some netizens let Zi Qi take off Nike, Zhou Qi replies agree. On the 25th, Xinjiang men’s basketball team, Zhou Qi got a chance to take a round, but he still came to the scene. From the video, Zhou Qi has put on Li Ning’s coat and fulfilled his own taking off Nike. This is a very good start.
I have to say that the world is difficult, I didn’t expect this to sign the world’s top brands, I can foresee that with the development of the situation, these spokespersons may choose to contract, once the contract, may face huge compensation Other people are still good, Zhang Tanglin is miserable, if the contract, the money can not only get it, but it may have to compensate. At present, CBA’s rookie contract wages are very low, Zhang Tanglin’s annual salary is not high, I really have to compensate, I am afraid that the salary for several years is not enough. Of course, Nike does not dare to make this, if the player who announces the declaration will make a huge claim will be further aroused, which is what they can’t bear.
However, there are currently many sports stars that have cooperative relations with Nike. In the CBA star, Yi Jianlian, Guo Allen, Zhou Qi, Wang Zhelin, Ding Yan, Hu Mingxuan, Zhang Tanglin and other 10 people are Nike sieves, of which Guo Allen signed the Nike brand AIR Jordan. The most sad reminder is Zhang Tanglin. He is only a week with Nike, and the first endorsement fee may not be received.
On March 19, Zhang Tanglin announced that he added himself to Nike’s family, and then, Zhang Tanglin was shining, not only the MVP of the Star Rating, but also won the championship of the dunk. And the whole star is starting, the wind is exhausted, I have to say that Nike’s eyes are very unique, and the signing is completed in the eve of the all-star, with Zhang Tanglin has become a star in all stars, Nike follows the fire.
